Paul Wagstaff is the owner of Cultivate Digital which is a boutique web design studio located in Melbourne, Australia and is now a top FIVE rated web design agency in Google.

Two Natural Ladies ask Paul, “What do we need to do when starting a business?” His answer – how long is a piece of string? Actually he didn’t say that Vicki did LOL. Paul explains what to do first is dependent on the size of the business; is it a small part time business or one with hundreds of employees?

What everyone needs these days is a Website -to compete! And when creating a website things need to be in certain spots so people can quickly find them. ***A must is to put a phone number up top which will click and connect.

“We create something different and unique for each person.”

Jo & Vicki also ask Paul about:

· Costs of creating a website

· What work can the client do?

· SEO

· Social media

· Google maps

Paul talks about the benefits of blogs – Content is KING and it is important with any information put onto your website that it is original, or google will penalise you!

AND a BIG Important and empowering tip - **BACK YOURSELF**! You’ve made the leap so put some effort and time into your blogs and social media and spend some money.

And the million dollar question …’How do we know if what we are doing is working?’ It’s all about the clicks, who clicks and fills in the form and how this relates to getting $$. We can’t rely on our fallible human memory “Yes this month was a pretty good month” How do you know that? Do you have data?

SEO is extremely important and gathering that data – finding out what’s working and what isn’t.

This a great podcast for anyone with their own business – or knows someone with their own business

And give Paul a call on 0409 402 607 and check out HIS website www.cultivatedigital,com,au