Two Natural Ladies interview Meryl Sukumar from Subcintus Consulting on creating a Circular Economy

Meryl starts this interview by telling us an ancient Sufi story involving blind men and an elephant. One blind man thinks the elephant is a snake as he touches the trunk, another thinks it is a tree as he touches the elephant’s legs. The morale of the story: you need to get the whole picture - and this is what Meryl does with her systems approach.

These days it is important for businesses to reduce their risk profile through sustainability. 70% of people are more aligned with a business that is sustainable. They will spend more money with this business and will invest with companies that are people lead not stakeholder lead.

Meryl’s philosophy of creating a circular economy through:

Reducing: the businesses consumption in current operations

Reusing: some of the ‘waste’ in other ways

Upcycle: using new technologies

Jo & Vicki discuss with Meryl traditional businesses, innovation, paradigm shifts and integrity.

A thought provoking and not to be missed interview